About Ideas-Shared
When Ivar Ingimarsson first shared his idea with Bob Thompson, neither realised they may have uncovered something capable of changing the world completely. The idea was deceptively simple: if millions of ordinary people could finally coordinate properly, the world would look completely different. Not eventually. Rapidly.
At its core was something even bigger: democratising freedom itself. Freedom of speech. Freedom of self-determination. Freedom to question and improve any aspect of life with people you know and those you’ve yet to meet. Because real freedom is not just the ability to speak. It is the ability to influence outcomes. The ability to participate meaningfully. To organise. To contribute. To build. To challenge. To improve. To find others who care. To turn shared ambition into coordinated action.
Most people technically have freedoms already. But without coordination, leverage, structure, visibility, and aligned participation, those freedoms often remain individually weak and fragmented. That realisation became the foundation of Ideas-Shared.
What Do We Use Ideas-Shared For
Ideas-Shared exists to help people, informal groups, and organisations coordinate around meaningful personal, professional, and societal issues and opportunities together generating the leverage, participation, visibility, and momentum needed to materially improve outcomes at scale.
Here’s what that looks like across every area of life, work, and society:
| Ambition Area | Individuals (16+) – Issues to Fix | Individuals (16+) – Opportunities to Exploit | Informal Groups – Issues to Fix | Informal Groups – Opportunities to Exploit | Organisations – Issues to Fix | Organisations – Opportunities to Exploit |
|---|---|---|---|---|---|---|
| Personal | Mental health, loneliness, addiction, lack of direction, low confidence, unhealthy lifestyles | Skills development, fitness, entrepreneurship, personal growth, networking, mentoring | Lack of support, poor accountability, isolation | Peer support groups, shared learning, local action circles | Employee burnout, disengagement, poor wellbeing | Wellbeing programmes, talent development, stronger culture |
| Community | Isolation, lack of belonging, unsafe areas, lack of support | Local volunteering, networking, shared initiatives, local leadership | Fragmented communities, anti-social behaviour, low engagement | Community projects, regeneration, events, shared facilities | Weak local engagement, poor trust, disconnected stakeholders | Community partnerships, social value delivery, local impact |
| Social | Polarisation, discrimination, exclusion, toxic online culture | New friendships, support networks, collaborative movements | Division, mistrust, poor communication | Awareness campaigns, inclusive communities, coordinated action | Reputation issues, poor stakeholder trust | Stronger public engagement, advocacy, collaborative initiatives |
| Cultural | Loss of identity, declining arts, lack of participation | Creative collaboration, heritage projects, artistic exposure | Declining traditions, lack of representation | Festivals, cultural preservation, collaborative creativity | Weak cultural engagement, lack of diversity | Cultural investment, sponsorship, creative partnerships |
| Business | Lack of opportunity, unemployment, poor leadership | Startups, partnerships, mentorship, collaboration | Poor coordination, limited resources | Shared ventures, business communities, local enterprise | Inefficiency, siloed operations, poor innovation | Partnerships, procurement collaboration, innovation ecosystems |
| Financial | Debt, rising costs, poor financial literacy | Investing, side income, shared purchasing power | Lack of funding, instability | Collective fundraising, shared resources, pooled buying | Poor cost control, financial inefficiency | Revenue growth, investment, scalable efficiencies |
| Environmental | Pollution, waste, climate anxiety | Sustainable living, local green initiatives | Neglected spaces, environmental damage | Clean-up campaigns, conservation groups, shared sustainability projects | Waste, ESG pressure, inefficient processes | Sustainability leadership, green innovation, circular economy |
| Economic | Cost of living pressures, lack of mobility | Skills training, local enterprise, economic participation | Economic decline, unemployment | Cooperative initiatives, local economic development | Supply chain disruption, labour shortages | Productivity gains, regional investment, workforce development |
| Political | Distrust, disengagement, lack of representation | Civic participation, local influence, policy engagement | Fragmented activism, lack of coordination | Grassroots campaigns, public accountability initiatives | Poor public trust, disconnected leadership | Transparent engagement, collaborative governance |
| Scientific | Misinformation, low scientific understanding | Citizen science, learning, innovation participation | Lack of access to knowledge | Research collaboration, public education projects | Slow innovation, siloed research | Cross-sector collaboration, applied innovation |
| Spiritual | Lack of meaning, anxiety, disconnection | Reflection, mindfulness, purpose, supportive communities | Fragmentation, intolerance | Shared dialogue, support networks, interfaith/community cooperation | Low morale, values disconnect | Ethical leadership, purpose-driven culture |
| Technological | Digital exclusion, AI anxiety, privacy concerns | Digital skills, AI tools, innovation opportunities | Lack of coordination tools | Shared platforms, open collaboration, knowledge sharing | Legacy systems, poor integration, slow adoption | Automation, scalable coordination, digital transformation |
By coming together across society, in groups big and small, humanity gains the ability to challenge assumptions, fix root causes, innovate faster, and realise ambitions that would otherwise remain permanently out of reach.
Founders

Bob Thompson: Co-Founder
Free thinking Entrepreneur, MCIPS qualified Procurement Leader, deal-maker, and British Army Veteran who designed and built the Ambition OS.
“I built the Ambition Economy to close the gap between what people care about – and what actually gets delivered using a combination of simple tech, logic and common sense behaviour.”

Ivar Ingimarsson: Co-Founder
Former professional footballer who knows execution and teamwork beat raw talent alone.
“Trust and structure win matches – and they’ll win real‑world progress, too.”
A Practical Invitation
We are not building a movement.
We are building infrastructure.
Infrastructure for: